A live, once a quarter working session for C-suite leaders at B2B companies of 50 to 250 employees
Your partners are the biggest lever on your valuation. Are you actually pulling it?
Most companies treat partnerships as relationships instead of a system, and the enterprise value stays locked up. In one live session, you'll score how systematically your company operationalizes partners across the three outcomes that drive valuation certainty, and walk out knowing the one place to start. There are still six months left in the year, so the changes you find can be felt before you close the books.
Thursday, June 25 · 1:00 PM ET · Live · 90 minutes · Not recorded
The stakes
Your board is not asking what you think it's asking.
Boards and PE operating partners do not lose sleep over last quarter's bookings. They lose sleep over one question: how certain is the value of this company, and what is protecting it through the holding period?
That is valuation certainty. The single biggest unbuilt lever on it is the partner ecosystem.
It rests on three outcomes: a defensible position, predictable revenue, and profitable growth. The problem is that partnerships are usually run on relationships and good intentions, not as a system that produces results on a schedule. So the value is real, but it never shows up in the number.
In this session, you'll find out exactly how much of that value you are leaving on the table.
What you'll walk out with
Ninety minutes. Three scores. One clear move.
This is a working session, not a webinar. You'll run the same diagnostic we use inside the partner programs we operate. You'll score your own company candidly, see where your partner motion is quietly capping your valuation, and leave with the sequence to fix it.
Your valuation certainty score.
An honest read on how systematically you turn partners into results.
Your bottleneck, named.
The one thing in your partner motion holding the number back right now.
A sequenced next move.
What to fix first, and why the order matters.
Board-ready language.
How to lead the conversation about partnership investment and enterprise value instead of reacting to it.
The framework
Three outcomes. Nine accelerators. One number that matters.
After eight years operating partner programs, from early stage to large enterprise, we found that everything boards care about rolls up into three outcomes:
Position
How defensible your place in the market really is.
Predictability
Whether the revenue underwriting your valuation will actually show up.
Profitability
Whether you're growing in a way that expands your multiple, or erodes it.
Here is the part most companies miss. These three outcomes are not things you work on directly. They are produced by how systematically you operationalize your partners, and that breaks down into nine accelerators. Most teams are running two or three of them by accident and leaving the rest on the floor. In the workshop, you'll see all nine, score where you actually stand, and the bottleneck will name itself.
That is as far as we go here. The nine accelerators, the diagnostic, and what to do with your score are the workshop.
Who it's for
Built for the people who own the number.
This session is for CEOs, CROs, CFOs, and COOs at B2B companies of 50 to 250 employees, especially those that are PE-backed, preparing to raise, or thinking seriously about an exit, and that run or are building a partner ecosystem. If you're measured on enterprise value and not just this quarter's bookings, you're in the right room.
Not for
Individual contributors hunting for tactics, or anyone expecting a passive lecture. You'll be scoring your own company in real time.
Why now
You're at the midpoint of the year. There's still time to change the number.
This session lands exactly halfway through the calendar year, which means you have two full quarters left to act on what you find. The changes you identify here are not a next-fiscal-year project. They can be felt this fiscal year. In practice, most leaders see movement within a single quarter, because the bottleneck is usually closer to the surface than they expected.
And this is the only window for a while. It's a live working session capped at 50 seats so the room stays interactive and the conversation stays candid, which is also why we do not record it. We run it once per quarter. The next one is Thursday, June 25. After that, you're waiting until next quarter, and you've burned a quarter of runway you did not need to.
Next session
Thursday, June 25
About your host
Crossbeam Solutions Partner of the Year
Recognized for operating partner programs that produce systematic, forecastable revenue.
Who's running this
Alex Buckles, founder and CEO of Forecastable, and a 20-year enterprise seller. Forecastable operates the partner go-to-market motion inside companies from early stage to large enterprise, turning partner relationships into systematic, forecastable production.
“I spent 20 years as an enterprise seller watching great companies treat partnerships as relationships instead of a system, and leave enormous valuation on the table because of it. I built this workshop to give leaders an honest score of where they actually stand, and the one move that starts closing that gap.”
Logistics
The details
FAQ
Questions, answered straight.
Stop leaving valuation on the table.
One live session. Three outcomes. The one move that matters most, with two quarters left to make it count this fiscal year. Next session Thursday, June 25. We won't run it again until next quarter.
Thursday, June 25 · 1:00 PM ET · Limited to 50 seats · Not recorded